On GDPR and Trimming Down that Mailing List

On May 25, the General Data Protection Regulations (GDPR) which gives each individual (in the EU) more control of his/her data, comes into effect. Because I don’t know whether or not my subscribers are based in the EU or not, they all received an email from me requesting them to reconfirm their subscription if they want to continue receiving emails from me. I didn’t even mention anything about my books. Just the reconfirm request and that was it.

A few authors have already begun lamenting the steep downsizing of their list from over 10K, for example, to just under 1K or 2K. I actually am happy for the downsizing for it will mean that the ones who do click (all ten of them) actually want to receive my emails!

If anything, they may even know who I am and what books I’ve written.

In other news, I still have a love/hate relationship with outlining. Sure, I outlined it and it looks perfect. But execution to get it to that 60K word novel is another thing entirely. Even though I’m following the outline (all 5k words of it, word for word), I’m unable to come up with my own words, my own voice. It’s so terrible I looked at my novel this morning and didn’t recognize it was mine. Empty and without my usual Liz flair and voice. There is angst but it’s mechanical. No feeling. It feels like I’m on a big adventure but I’m not driving.

Oh well. Back to the drawing board.

 

 

Well, I Did Ask… A Very Informal and Unscientific (and Last Minute) Survey of My Mailing List

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Last week, I set up a survey in my last email. It was very last-minute and so very unscientific but it was an interesting glimpse into the people who comprise my 8,000-subscriber mailing list. The questions are also NOT in any particular order because I didn’t realize you couldn’t change the order until after I had written down all the questions. And again… last minute so I didn’t want to go back and fix them.

Here are the informal results and you can draw your conclusions about the health of my list (it’s only about 20% organic, meaning people signed up at the back of my books; the rest are from group promotions where there’s usually a free book or Kindle or prize offered in exchange for entering the contest). I’ve winnowed this list down from 13K names to 6K only to join more group promotions at the end of last year and now I’m at 8K again but this will need another winnowing of sorts.

Oh, you’ll have to click on Page 2 to continue reading.