The Academic on Facebook Live #musicsunday

I’ve never heard of this band before but they’re my newest favorites. Here they are doing a Facebook Live event and taking advantage of the delay that comes with such things. I actually can’t figure out how it works or how they figured it out, but I love it just the same.

And I guess that’s the point. Enjoy!

We created a first-of-its-kind Facebook Live performance of our latest single, “Bear Claws,” using the audio/video time lag to create a mesmerizing visual loop sampler.

Here’s how: We rearranged each instrument on “Bear Claws” to fit Facebook Live’s delay, with each loop getting more complex, adding instruments, rhythms, and melodies. Additionally, by projecting the video live from a soundstage we created an infinite tunnel consisting of all the previously recorded loops.

‘Bear Claws’ is available everywhere now: http://smarturl.it/BearClaws
Watch the official video: https://youtu.be/hXoBj5HZ1hU
Tour dates: http://bandsintown.com/theacademic