Five Book Promotion Tips for the Holidays

A goldmine of information for writers during the holiday season can be found here!

Date Consumer Mindset Authors Should
November 25th –
Black Friday
Bring on those Black Friday deals babyI’d rather shop online than wait in line with the crazies

I need to check my email every hour so I don’t miss out on any new deals

  • Send an email on this day
  • Discount titles to free or 99c
  • Offer two for one deals on physical books from their website
November 28th –
Cyber Monday
Please do not disturb, I am shopping the best online dealsOooh, another email from Amazon, I wonder what this hour’s lightning deal is?
  • Discount titles to free or 99c
  • Send customers to Amazon, where everyone will be shopping
  • Run ads in deals newsletters that will hit inboxes during the day
December 21-23rd –
Shipping Deadlines
Oh shit, what am I going to get Aunt Anne? It’s too late to ship anything and I can’t/won’t brave the mallWhat can I buy online that can get delivered in time for Xmas?
  • Send emails reminding readers that ebooks are the perfect gift that requires no shipping
  • Use last-minute and stocking stuffer language
December 26th –
Boxing Day
I’m so sick of my family, I’m going to spend the next 4 hours redeeming all these Amazon and iTunes gift cards I just gotThe best deals are after Christmas! Super sales here I come
  • Run ads promoting your book to get a share of the gift card redemption dollars
  • Email your readers reminding them that they can redeem gift cards for your books
January 1st –
New Years Day
I am so hungover, I am going on my couch all day and stare at my phoneIt’s the New Year, time to work on my resolutions for this year
  • Post to social media, email your readers and pay for placement online
  • Use resolution messaging in your copy, ex: Is it your NYR to read more books this year? I can help you get started

Oh, and don’t forget, Amazon owns the holiday and most people shop mobile so if you’re running ads, optimize it for mobile!

Published by Liz

Romance me writes stories with happy endings while my naughty pen writes the naughty ones. I also accidentally step on Legos daily while balancing my cup of tea and biscuits.

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