A goldmine of information for writers during the holiday season can be found here!
| Date | Consumer Mindset | Authors Should |
| November 25th – Black Friday |
Bring on those Black Friday deals babyI’d rather shop online than wait in line with the crazies
I need to check my email every hour so I don’t miss out on any new deals |
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| November 28th – Cyber Monday |
Please do not disturb, I am shopping the best online dealsOooh, another email from Amazon, I wonder what this hour’s lightning deal is? |
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| December 21-23rd – Shipping Deadlines |
Oh shit, what am I going to get Aunt Anne? It’s too late to ship anything and I can’t/won’t brave the mallWhat can I buy online that can get delivered in time for Xmas? |
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| December 26th – Boxing Day |
I’m so sick of my family, I’m going to spend the next 4 hours redeeming all these Amazon and iTunes gift cards I just gotThe best deals are after Christmas! Super sales here I come |
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| January 1st – New Years Day |
I am so hungover, I am going on my couch all day and stare at my phoneIt’s the New Year, time to work on my resolutions for this year |
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Oh, and don’t forget, Amazon owns the holiday and most people shop mobile so if you’re running ads, optimize it for mobile!
Liz Durano 