Ad Images – How Do You Choose?

One of the challenges of implementing a successful ad campaign is having the right image and ad copy. I need to archive them somewhere so I’m going to do that here. I’ll start with the most recent one down to the later ones and their variations.

They may seem repetitive but with a specific cover model for the cover, my goal is to encourage familiarity with the cover image – much like the saying that one has to see an image up to 7 times before it sinks into their subconscious. It’s also an exclusive image so for now, I’ll use it for the ads while the book is still new. It just fell off the 30-day cliff with Amazon’s new releases, and so it’s falling in the ranks, but what can I do?

Oh, right, FB ads.

You’ll also see teasers where I start to incorporate Harlow. Again, the order is reversed though, from newest to oldest.

esew_newad
This latest ad has NO book or IPAD image at all, just Dax and Harlow. Guess she’s looking back and he’s looking forward…
This one needs text on the right though...but it's here so I can download it and add the text later on my phone
This one needs text on the right though…but it’s here so I can download it and add the text later on my phone
They say ads that don't have text works best for ads. If you have ad copy above the text, I guess it works.
They say ads that don’t have text works best for ads. If you have ad copy above the text, I guess it works.
This is the version with text
This is the version with text
These are teasers though...which technically I should have released today.
These are teasers though…which technically I should have released today.
Another teaser
Another teaser
A rare Harlow only teaser which is also one of my favorites.
A rare Harlow only teaser which is also one of my favorites.
Variation with 5 stars
Variation with 5 stars
Variation without the stars
Variation without the stars
Just the strip
Just the strip
Just the image
Just the image
Another variation of the yellow banner with quote
Another variation of the yellow banner with quote
A darker variation of banner with tag line
A darker variation of banner with tag line
A lighter variation with tagline
A lighter variation with tagline
A variation with a different tagline
A variation with a different tagline
One of the earliest ad images I did with the Taos landscape - no text
One of the earliest ad images I did with the Taos landscape – no text
Variation with Taos landscape with LIVE text
Variation with Taos landscape with LIVE text
Variation of Taos landscape with Preorder text
Variation of Taos landscape with Preorder text

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