One of the challenges of implementing a successful ad campaign is having the right image and ad copy. I need to archive them somewhere so I’m going to do that here. I’ll start with the most recent one down to the later ones and their variations.
They may seem repetitive but with a specific cover model for the cover, my goal is to encourage familiarity with the cover image – much like the saying that one has to see an image up to 7 times before it sinks into their subconscious. It’s also an exclusive image so for now, I’ll use it for the ads while the book is still new. It just fell off the 30-day cliff with Amazon’s new releases, and so it’s falling in the ranks, but what can I do?
Oh, right, FB ads.
You’ll also see teasers where I start to incorporate Harlow. Again, the order is reversed though, from newest to oldest.