The title sounds so serious and in some ways it is, but this has to do with self-publishing so it’s not THAT kind of serious. It’s about Kindle Unlimited/Kindle Select and my competitive desire to get a good rank that makes sure the book remains visible in the Amazon store.
Yes, it’s that kind of serious.
Anyway, today marks the last day that ESEW will be enrolled in Kindle Select. Its 90-day stint is over at midnight tonight and I have to make the decision to uncheck that box for another 90-day exclusivity contract.
In all honesty, KU has been good to ESEW until it hit a certain point. You can see in the screenshot below that the pink represents royalties (books sold) while the blue represents KENP pages read.
ESEW was launched on October 12, 2016, and didn’t go into Kindle Select until December 8, 2016. That’s when you see the blue color start.
It’s first 30 days were great; the next 30 days even greater. But then it hit its 90-day cliff in the Amazon store (yes, it’s real) and it dropped drastically. This was when Amazon switched ON the Page-Flip feature on ESEW on 1/27/17 which had been off until then.
But maybe what I’m looking at is just the life-cycle of a book, which makes it important to always have the next book to release. And that in itself is an amazing lesson!
But then Amazon also had a glitch during the beginning of March and some people say it’s still catching up with whatever went down. And if you’re exclusive, guess what? You’ve got no other sales avenues available to you. You’re stuck.
Of course, part of my reluctance to let go of Kindle Select is that big WHAT IF. What if things get better? What if KENP reads pick up?
That graph above also represents the same advertising dollars spent from November onwards, which is about $20/day and the ROI keeps going down with each passing day. Much lower once you remove the blue part of the graph above.
Still, if it is the natural life cycle of a book, then the only solution to that problem is more cowbell… er, I mean, more books. More stories. Which means I better get writing and publishing.
For record-keeping, these are the figures from the KDP dashboard for the 90 days that ESEW began its run in KU.