“Make It Better.”

Seriously, if you’re going to read one marketing book this year or next year, it’s gotta be Seth Godin’s This Is Marketing. It’s amazing is all I can say and as an author or businessperson who needs to market your service or product, it’s probably the only one you’ll ever need.

A very condensed version of what his book is about can be found in this video although it’s just the wrapping, really.

This is actually the first time I’ve ever read any of Godin’s stuff although I’ve seen his name a lot. Where? I don’t know. Maybe a Ted talk somewhere but last week, I finally decided that it was time I check out his books and I’m so glad I started with his latest release This Is Marketing.

According to Godin, we need to find our smallest viable audience, that small group of people who are happy to hear from us and will readily open our email when it arrives, buy our latest product, and tell their friends about us. But to find our smallest viable audience (or market), we need to be “caring enough to have the grit to say we’re gonna make good stuff, not lousy stuff.” (from the video above)

That line really resonated with me because for the past year, I’ve been wondering if I should start writing about alien abduction romance or reverse harem stories just to keep up with everyone else. But then, that’s the key thing: “everyone else.” Why am I so busy focusing on what everyone else is writing (ie. write to market) when I have my own style of writing, my own set of stories that’s uniquely my own… my own brand?

In the video, he mentions authors like me in that predicament, too.

“They’re not keeping track of what got them started; they’re using other people’s metrics to do their work. That’s as bad as having a boss. It’s worse.”

“What you need to do is to be clear about who’s it for and what’s it for. And make it better.”

Should be easy, right?

But seriously, if you want to learn about marketing your work (as an author), check out his book. He doesn’t teach ‘tactics.’ He teaches way more than that. It’s going back to the basics of why we do what we do. Why we really do what we do.

 

5 thoughts on ““Make It Better.”

  1. Why write what others do? It is logical to write about stories that are within you. Those will flow naturally and be “real”. For example if you are writing about reverse harems because it is the “rage”, you will miss small nuances and details that weaken your project. Those who are seriously into those stories will notice and pass on yours. After all why read the pretender stories? But if you write what’s inside you it will be real and will captivate audiences. And isn’t that what you are trying to do? Those stories will build your readership. You have a real talent for romances. I am always impressed with the little snippets you post. I would like to read something by your naughty pen, but as I don’t know who that is, I can’t comment. 😜

    Liked by 1 person

    1. So true! I was just re-editing one of my older novels last night – my first editor was Irish and so she replaced em-dashes with semi-colons everywhere. A very European thing to see, but not in American fiction and for some reason, I had left those semi-colons in the paperback version so it was time to remove them for good. Anyway, I noticed how different my earlier stories were. More literary fiction with a dash of steamy scenes but put sparingly. Also more authentic. It made me miss the way I wrote what I wanted to write instead of writing what my peers are writing and are very successful at. I did try a reverse harem story last month and it was a sad thing. Like you said, a pretender story and it showed. This way of thinking happens when I find myself going with everyone else in the group whose main reason is to write for money. It’s all about algorithms and ad spend and ranking. About how many figures they make each month and they’re not afraid to post their screenshots as well. It’s that way of thinking where they “need” the push or challenge to make more money like everyone else and now it’s a race. I have to remind myself that the only one I’m in competition with really is the writer I was yesterday. I’m happier that way. The naughty pen shall tag you one of these days 😉 Her name starts with a P.

      Liked by 1 person

      1. I admit I haven’t read any of your books. Romance isn’t my thing. We’ve talked and you know I like thrillers. But I read every post of the people I follow. Sometimes I fall behind but I always catch up. I’ve therefore read all your teasers. You write really well. I think you have real talent. But you have to write what you know and feel. I think all your success stems from that little fact. You write what you know and feel. If I ever decide to read a romance, yours will be the first! Ok the other hand I’ll be watching for that P writer. lol.
        Still what I’m trying to say is “be true to you!” I think you will reap many many rewards for being you!

        Like

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