This morning, I learned all about segmenting my subscribers according to their e-reader choices. This was from one promotion that I participated in where it was one of the questions: What device do you use to read your e-books?
Out of about 890 or so subscribers, I got the following information:
776 read on a Kindle
21 on Google Play
43 on iBooks
33 on Nook
19 on Kobo
It’s definitely something to think about, given that Amazon/Kindle represents about 75% – 80% of the ebook market. It certainly is the case for my books that are available “wide” (they’re available everywhere like iBooks, Kobo, Nook, Google Play and Amazon) with Amazon still taking 80% of the sales.
It made me wonder, as far as readers who stumble upon this blog, where everyone gets their books. Are you a Kindle reader, a Kindle Unlimited subscriber, or Nook, Kobo, or iBooks user? Are you with Google Play which I just learned is the default bookstore for android devices?