If I were to do it all over again, I’d write the best book I could ever write, have it workshopped, critiqued, and edited. Don’t give anyone a reason to say, “this was terribly plotted, characters are lame, the hero effeminate. I’m giving it one star just because I’m generous.”
If I were to do it all over again, I’d write to market— but not the way you think. I’d read Chris Fox’s Write to Market, so I can still write the things that won’t make my creativity sink. They’ll still be the same stories that I love to write, but this time they’d be made to fit subcategories that’ll help my rankings spike. It’s not crazy science; the thing actually works. I just need to find that sweet spot and enjoy the long-lasting perks.
If I were to do it all over again, I’d learn how to get my first 10K readers, master the skill of drafting autoresponders, and know better than launch a book without loyal subscribers. Because reviews are everything, especially on book launch week when you need the visibility, and it’s the social proof everyone seeks that your book is all that and so much more; there’s no dissing your work for you’ve got what the readers are looking for.
If I were to do it all over again, I’d go to the experts for my book covers. No sense in learning Photoshop or Pixelmator when you can spend all that time writing your bestsellers. Do your research and learn what catches that potential reader’s eye. Tighten that typography, layout, design. Believe me when I tell you, tropes, even on book covers, do not lie.
If I were to do it all over again, I’d learn all I can about Facebook ads. And right now, Mark Dawson knows all that stuff. Get in line, sign up, and get your ads up to snuff. Stick to what works, replace the ones that don’t convert. But watch your ad spend, there’s no need to lose your shirt. Target the right audience, let them know about the book they can’t wait to read. They just don’t know it yet, but soon they will.
If I were to do it all over again, I’d hold off publishing until those ducks are all in a row—a damn good book no one can diss, and a good marketing plan that shows you’ve got a head for the biz. For you’re not just a writer now, even if that’s all you insist you want to be. You need to be more than that these days: the author, the books, the message. You’re now a brand, you see.